YUM! BRANDS ANNOUNCED U.S. DIVISIONS WILL PLACE CALORIES ON ALL COMPANY RESTAURANT MENU BOARDS

Calls for Federal Legislation To Establish Uniform Menu Board Labeling

LOUISVILLE, KY – Yum! Brands, Inc. (NYSE:YUM) today announced that its U.S. divisions, Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silver’s and A&W All American Foods, will become the first national restaurant chains to begin voluntarily placing product calorie information on their respective menu boards in company-owned restaurants nationwide. Franchisees will be encouraged to provide the same information on their menu boards. Calorie information will be based on individual serving sizes and will be phased onto menu boards beginning this year and completed by January 1, 2011. The Company also will call for federal legislation using the recently-enacted legislation in California as a model to establish uniform guidelines for menu board labeling with calorie information.

Each of the Company’s brands currently offers lower calorie “Better For You” menu options (see attached list). Its Taco Bell restaurants offer a Fresco Menu, including nine items with nine grams of fat or less, many of which are lower calorie options. KFC currently offers lower calorie Sandwiches, Snackers, side items, salads and Tender Roast Chicken, and plans to introduce Kentucky Grilled Chicken early next year. Pizza Hut currently offers a number of lower calorie menu options, including Fit ‘N Delicious lower fat pizzas, and will begin offering The Natural in December, a pizza made with all natural ingredients, including a multigrain crust, all natural old world sauce, all natural mozzarella cheese and natural toppings free from artificial colors, flavors or preservatives such as naturally-preserved Italian sausage, pepperoni without added nitrates and nitrites and 100% real beef with no fillers. Long John Silver’s will begin offering a new Freshside Grille menu next month, which features grilled shrimp, salmon and tilapia, along with mixed vegetables and rice.

As part of a broader Health and Wellness effort across the United States, the Company also announced a new policy not to advertise its products on television programs specifically aimed at children under 12 years old. It also will continue to provide full nutritional information on its Web sites and in brochures, available upon request, at its restaurant drive-thru windows and in-store ordering counters. Additionally, the Company will launch national on-line exercise programs, featuring renowned University of Louisville men’s basketball Coach Rick Pitino, to help educate consumers about maintaining a balanced lifestyle. In early 2007, both Taco Bell and KFC were pioneers in switching to cooking oils with zero grams trans fat per serving. Each of the company’s brands is looking at ways to reduce sodium and making continuous improvements to the nutritional profile of its products.

“We believe we have a continued responsibility to offer “Better For You” options, educate consumers about the foods they eat, and promote exercise so they can maintain a balanced lifestyle,” said Jonathan Blum, Yum! Brands chief public affairs officer. “Our customers have told us they would find calorie information useful, along with other nutritional information we make accessible in restaurant brochures and on our Web sites. We now call on the U.S. Congress to enact federal legislation that would create uniform menu board guidelines for all who sell prepared food so there is a consistent way to educate the public about the nutritional value of the food they eat.”

The Center for Science in the Public Interest (CSPI) praised Yum! Brands for adding calorie counts to its menu boards. “Yum! Brands groundbreaking announcement that it will add calorie counts to the menu boards at KFC, Pizza Hut and Taco Bell is fabulous news for health-conscious consumers. Yum! is leaping ahead of all its competitors by providing the one piece of nutrition information that consumers most want. We applaud this move and encourage other major chains to follow this bold example. Yum! has gone an important step further by voicing its support for legislation that would require restaurants to list calories on menus and menu boards,” added Michael Jacobson, CSPI executive director.

“This announcement that calories will be displayed on menu boards deserves loud applause,” said Walter Willett, chair of the Department of Nutrition at Harvard University’s School of Public Health. “Yum! Brand's call for national legislation to create uniform menu board guidelines on nutrition is greatly appreciated. It is exactly the kind of industry leadership that we need.” The Company’s restaurant brands currently offer Lower Calorie “Better for You” Menu Options, for example:

KFC Lower Calorie Options	Calories per Serving
(available nationally) KFC Snacker, Original Recipe® KFC Snacker, Honey BBQ HBBQ Dipping Wings (5) Hot Wings (5) Chicken Breast, Original Recipe® (without skin) Drumstick, Original Recipe® Original Recipe® Strips (2) Green Beans - side Mashed Potatoes (without gravy) - side Mashed Potatoes (with gravy) - side Corn on the Cob (3”) - side	270 210 390 350 140 110 190 50 100 120 70
(available at participating restaurants) Roasted Chicken BLT Salad with Fat Free ranch Honey BBQ Sandwich Tender Roast Twister (no sauce) Tender Roast Sandwich (no sauce) Tender Roast Toasted Wrap	235 300 340 290 319

Taco Bell Lower Calorie Options	Calories per Serving
(available nationally) Fresco Crunchy Taco Fresco Grilled Steak Soft Taco Fresco Ranchero Chicken Soft Taco Crunchy Taco Spicy Chicken Soft Taco Fresco Soft Taco Crunchy Taco Supreme® Soft Taco Supreme® - Beef Grilled Steak Soft Taco Ranchero Chicken Soft Taco Gordita Nacho Cheese – Steak Gordita Supreme® -Steak Gordita Supreme® -Chicken Gordita Nacho Cheese -Chicken Mexican Rice Pintos ‘n Cheese	150 160 170 170 170 180 200 240 260 270 270 270 280 280 110 160

Pizza Hut Lower Calorie Options (1 slice = 1/8 pizza)	Calories per Serving
(made to order upon request) Per slice 12” Medium Fit ’N Delicious Pizza - Diced Chicken, Red Onion, Green Pepper - Ham, Pineapple & Diced Red Tomato - Green Pepper, Red Onion & Diced Red Tomato 14” Large Fit ’N Delicious Pizza - Diced Chicken, Red Onion, Green Pepper - Ham, Pineapple and Diced Red Tomato - Green Pepper, Red Onion & Diced Red Tomato 12” Medium Thin ‘N Crispy Pizza - Green Pepper, Red Onion & Tomato - Chicken, Red Onion & Green Pepper - Ham, Pineapple & Diced Tomato 14” Large Thin ‘N Crispy Pizza - Cheese Only - Green Pepper, Red Onion & Diced Tomato - Chicken, Red Onion, & Green Pepper - Ham, Pineapple & Diced Tomato - Pepperoni & Mushroom 12” Medium Hand Tossed - Cheese Only - Pepperoni - Ham and Pineapple - Veggie Lover’s	180 160 150   250 230 210   180 190 180   260 250 270 260 270   220 220 210 200

Long John Silver’s Lower Calorie Menu Options	Calories per Serving
(available nationally) Battered Fish Baked Cod Battered Shrimp Giant Shrimp Chicken Plank Shrimp & Seafood Salad (without dressing) Lite Italian Dressing Hushpuppies – side Lobster Stuffed Crab Cake Corn Coblette – side Cheesesticks Rice	230 120 45/each 90/each 140 260 20 60/each 170/each 90 140 180

A&W All American Food Lower Calorie Menu Options	Calories per Serving
(available nationally) 1/4 lb. Hamburger Grilled Chicken Sandwich Hot Dog (plain) Coney (Chili) Dog Coney (Chili)/Cheese Dog Cheese Dog	460 430 260 310 350 320

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 35,000 restaurants in over 100 countries and territories. The company is ranked #253 on the Fortune 500 List, with revenues in excess of $10 billion in 2007. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories, respectively. Outside the United States, the Yum! Brands system opened about four new restaurants each day of the year, making it the largest retail developer in the world. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. Since its spin-off as a publicly traded company in 1997, its stock has quintupled. Last year, the company launched the world’s largest private sector hunger relief effort, in partnership with the United Nations World Food Programme and other hunger relief agencies. This effort helped save over 1.6 million people from starvation in remote corners of the world, where hunger is most prevalent.