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June 3, 2004
KFC RESPONDS TO FTC RESOLUTION OF ADVERTISING INQUIRY
LOUISVILLE, KY - "We resolved this matter in a mutually agreeable manner with the FTC. We have always believed our ads to be truthful and factually accurate. We're sorry if anyone may have misinterpreted these two ads which ran last November - that was never our intent. In order to put this matter behind us, we've entered into an agreement with the FTC without admitting any wrongdoing, and we won't be running these two ads again."
- Scott Bergren, Chief Marketing and Food Innovation Officer
KFC Background
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy™, Colonel's Crispy Strips, Oven Roasted Chicken and Honey BBQ Wings® with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
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