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Home > About Us > Newsroom > May 16, 2006

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May 16, 2006
SURVEY REVEALS SHRINKING LUNCH HOUR LEAVES AMERICA'S OFFICE WORKERS IN A MEALTIME CRUNCH

New KFC Bowls Provide Quick, Hearty Lunchtime Solution

LOUISVILLE, KY - Office workers have traditionally used their lunch hour as an opportunity to run errands, recharge their internal batteries or take a step away from the daily grind - but a new study reveals that the leisurely lunch hour may be a thing of the past. According to a KFC lunchtime survey*, more than 50 percent take 30 minutes or less at lunchtime - all in an effort to get more work done during the day.

KFC's new Famous Bowls, a departure from the restaurant's popular family style bucket, provides lunch-starved Americans with the perfect all-in-one, "made for one" remedy to their usual rushed and unsatisfying lunchtime routine. The new KFC Famous Bowls™ offer a hearty meal "just like mom used to make," with layers of mashed potatoes, sweet corn and bite sized crispy chicken, drizzled with signature home style gravy and topped off with a three-cheese blend - in one convenient bowl.

"For years KFC has always made mealtime easy, affordable and satisfying," says Scott Bergren, executive vice president of marketing for KFC. "With our new Famous Bowls, KFC is expanding the family-sized appeal of our popular buckets by combining everyone's favorite KFC offerings into a single serving bowl that can be eaten anywhere."

The KFC survey also found the following:

  • More than 60 percent of America's office workers consider the 60-minute lunch to be the biggest myth in office life
  • 58 percent of Americans admit to eating lunch at their desks while continuing to work
  • More than half of American office workers multitask even during lunch - by eating, running errands, shopping online and checking e-mail at the same time
  • Americans' top choice for lunch would be mashed potatoes and chicken, selected by more than a third of respondents - over other lunchtime favorites, including cold cuts and last night's leftovers
KFC Famous Bowls are made fresh to order at participating KFC locations nationwide, starting today, and retail for $3.99. To find the nearest KFC location, please visit www.KFC.com.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 13,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM)

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*May 2006 survey of more than 1,000 office workers, conducted by Impulse Research and KFC. For a complete study, please contact Andrew Peerless: 312-988-2411.



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