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Home > About Us > Newsroom > February 7, 2000

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February 7, 2000
HOLLYWOOD’S "FRESHEST" CELEBRITIES REVEALED IN KFC® SURVEY

Lunchtime and Pop Culture Collide with Delicious Results

From Best Buns to Sauciest Talk Show Host, Americans Pick Celebrities with Star Quality

LOUISVILLE, KY - According to a recent poll of Americans, great buns aren't just found at Pepperidge Farms . In fact, Mel Gibson and Jennifer Lopez have the "best buns" in Hollywood with nearly 40 percent of the collective vote. They beat out Jean Claude van Damme (13.5%) and Shania Twain (16.1%), according to the KFC® poll.

Americans were asked to match characteristics of their favorite celebrities and recent films with qualities found in KFC’s five new chicken sandwiches:

  • Most tender hearted celebrity for the Tender Roast® sandwich
  • Triple feature or the summer film you just can’t see too many times for the Triple Crunch® sandwich
  • Zinger or the classic Hollywood "one-liner" for the Triple Crunch® Zinger™ sandwich
  • Most original celebrity for the Original Recipe® sandwich
  • Sauciest celebrity, like originality, but with more attitude, for the Honey BBQ sandwich
  • And, of course, since all KFC sandwiches are served on specially made Pepperidge Farm® buns, Americans were asked to select winners in the category of "best buns" (no explanation needed!)
"Americans love variety," said Denny Post, KFC vice president – concept innovation marketing. "Everyone has favorites from actors to movies to the foods we eat. That’s why we developed five different sandwiches to appeal to the different taste preferences of our customers."

Other Winning Celebrities:

Tender Moment: Who would Americans choose to share a tender moment with? Well-seasoned actor Harrison Ford (17%) and girl-next- door Meg Ryan (14%) steal American’s hearts for a little TLC. They were closely followed by male finalist, Mel Gibson (15%) and pretty woman, Julia Roberts (13%).

Sauciest Talk Show Host: Rosie O’Donnell (26.5%) pours it on thick and sweeps past late night legend David Letterman (22.8%). Jay Leno and Conan O’Brien took third and fourth place respectively.

Most Original Celebrity: Americans still crave the classics! Perennial favorite, John Wayne (25.8%) wins, with Robin Williams close at his heels (24.5%). Other winners include Bob Hope (15.3%), Elvis (13.5%) and Madonna (9.1%).

Triple Feature: The third time’s a charm for movies like Runaway Bride (17.8%) and Sixth Sense (17.2%). Following closely behind are Austin Powers: The Spy Who Shagged Me (9.7%) and Blair Witch Project (5.6%).

Unforgettable Movie Zingers: Dirty Harry (25.8%) said it best. "Go ahead, make my day," wins as the best movie zinger of all time, squeezing past Gone With the Wind’s "Frankly, my dear, I don’t give a damn," (25.4%) and Jerry McGuire’s "Show me the money," (17%).

KFC Sandwich Line Introduced in September

Tapping into the changing taste preferences of busy consumers, KFC introduced five freshly made chicken sandwiches in September 1999. In its second annual "Lunch Crunch" study, KFC discovered the on-the-go lunch is on the rise. More than half (55%) of working Americans eat lunch on-the-go, compared to 42% in August 1997. Only three percent of those surveyed take the traditional hour-long lunch break.

KFC’s Celebrity and Lunch Crunch Surveys were conducted in September 1999 by Market Facts, a marketing research company headquartered in Arlington Heights, Ill. A total of 1,000 men and women were surveyed randomly and unaided, yielding a margin of error of +/- 3.1.

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel’s Crispy Strips® chicken with homestyle sides and five new freshly made sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are more than 10,300 KFC outlets in 83 countries around the world serving nearly 8 million customers each day. KFC is a subsidiary of Tricon Global Restaurants, Louisville, Ky. (NYSE:YUM)

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